Maria Teresa Borges Tiago, PhD in Marketing, is an Assistant Professor at the University of Azores, an invited professor at NOVA Information Management School (NOVA IMS), and a Research Fellow at the Centre of Applied Economics Studies of the Atlantic – the University of the Azores and Advance/CSG, ISEG – Lisbon University. Her main research interests include Digital Marketing, Consumer Behavior, and Tourism. She has published articles in peer-reviewed scientific international journals such as Journal of Business Research, Business Horizons, and Tourism Management. She is an associate editor at Consumer Behavior in Tourism and Hospitality Journal and belongs to the editorial board of the Consumer International Journal of Contemporary Hospitality Management and Tourism Review.