Encouraging brand owners to become biologics in highly innovative ecosystems

BIOSWITCH aims to bring Europe to the forefront of the bioeconomy of biologics by encouraging and supporting brand owners from different sectors to switch to bio-based approaches.
To achieve this, the project proposes a holistic and systemic approach based on two pillars:
– A framework that places brand owners at the center of a set of communication events and actions that shape solutions to mitigate their perceived risks; and
– The BIOSWITCH toolbox as the ultimate instrument that will help them on the transition journey to biologics.